Harvey HodgenCareer portfolio
Senior creative leadership · 27 years

CREATIVE LEADERSHIPBRAND · CAMPAIGNS · COMMUNICATIONS

Turning complex briefs into clear ideas, strong brands, effective campaigns and work that can be delivered at scale.

Warrington · UK harveyhodgen@gmail.com LinkedIn
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27Years across creative, brand & communications
17+Years leading an independent creative business
250+Organisations supported
6International regions delivered across
250+Venue nationwide rollout
£100kScale of flagship UK exhibition programmes
Sunsynk international creative workSUNSYNK Sefton War Heroes public engagement workWAR HEROES Sefton Fostering campaign workFOSTERING British Musical Fireworks campaign workFIREWORKS
ONE CAREER
MULTIPLE LENSES

Broad in remit.
Specific in evidence.

This page sits above individual job titles. It reflects the same career through the four areas that recur across Harvey’s senior creative, brand, communications and design CVs.

Creative direction from brief to delivery.

Setting the idea, aligning stakeholders, directing teams and suppliers, protecting standards and staying close enough to the work to make sound creative decisions through to final execution.

Sunsynk international creative work and exhibition environment
ANCHOR EVIDENCE · IN HOUSE ROLE · 2024 TO 2026

SUNSYNK

Led creative and communications delivery across the UK, Europe, Africa, Asia, Australia and the USA inside a fast moving renewable energy technology business. Work spanned campaigns, product launches, exhibitions, digital, social, motion, print and sales communications, coordinating regional teams, commercial and technical stakeholders, agencies and specialist suppliers.

6 regionsInternational creative delivery
£100k scaleFlagship UK exhibition programmes
96m²Documented NEC stand footprint
Multiple marketsLaunches, events & creative systems
View Sunsynk case study

Work shown was personally led and delivered by Harvey during his in house role at Sunsynk, not as an external MASS commission.

EVIDENCE IN PRACTICE

Work with outcomes behind it.

Selected public sector and community projects where scale, participation, recognition or delivery can be evidenced beyond the creative itself.

Sefton War Heroes campaign artwork
BEYOND THE WAR MEMORIALS · PUBLIC ENGAGEMENT

Remembering people, not just names.

A Heritage Lottery funded programme combining research, schools, volunteers, public engagement and storytelling. Parliamentary evidence records 2,300 residents reached, 365 pupils across 7 schools, 15 newly recruited volunteers and research into more than 6,000 individuals.

£10,000 programme2,300 residents365 pupilsBBC coverage
VIEW PROJECT
SEFTON LOST VOICES · PUBLIC ENGAGEMENT

Almost 100 residents recorded.

A dementia aware oral history programme supported by a clear identity and campaign platform. Published project evidence records a cost of approximately £2,300, participants aged 53 to 101 and external recognition for the programme.

£2,300 projectAlmost 100 residentsAges 53 to 101Award recognition
PARTICIPATION
120+ memories

The project archive records more than 120 memories gathered through the wider engagement programme.

VALUE
£2,300 project cost

A strong example of public engagement delivered with a very modest programme budget.

AUDIENCE
Ages 53 to 101

Older residents were placed at the centre of the storytelling and participation model.

RECOGNITION
Award recognised

The programme received external recognition and strengthened partnership working around community memory and health.

Active Aquatics identity artwork
ACTIVE AQUATICS · BRAND

A brand used at borough wide scale.

Identity and communications for a Sefton swimming programme operating across three leisure centres.

62 schools~2,500 children weekly2,103 after school members
VIEW PROJECT
Sefton Fostering recruitment campaign
SEFTON FOSTERING · RECRUITMENT CAMPAIGN

Inner Superhero.

A foster carer recruitment platform later described contemporaneously by local NHS and CCG communications as a successful campaign and extended into Foster Care Fortnight.

RecruitmentOutdoorDigitalPublic sector
VIEW PROJECT
British Musical Fireworks campaign artwork
BRITISH MUSICAL FIREWORKS · TOURISM & EVENTS

Major public event creative.

Integrated event and tourism work for one of Sefton’s flagship public events. Historic council reporting records a strongest attendance period of 16,994 visitors. Causal wording remains deliberately conservative until the exact campaign year linkage is fully documented.

16,994 documented visitorsOutdoorEvent communications
VIEW PROJECT
COMMERCIAL
SCALE

Different sectors.
Same standard.

Commercial context matters. These examples show the scale of the organisations, environments and rollouts Harvey has been trusted to work within without claiming that wider corporate growth was caused by the creative work alone.

STONEGATE

National rollout

Seasonal campaign systems, venue adaptation, production and fulfilment across a major hospitality estate.

250+ venues
HOWDENS

Embedded creative partner

Worked alongside internal teams inside a national business operating at £1bn+ revenue scale.

National brand environment
ÉNERGIE FITNESS

Campaign support at network scale

Creative work within a fitness network that exceeded 100 clubs and 140,000 members during the period.

100+ clubs
SEDDON

Brand & organisational initiative

Name and identity development supporting the launch of the Seddon Foundation.

Identity to implementation
HERTFORDSHIRE MAVERICKS

Elite sport identity

Brand identity operating at national Netball Superleague level and publicly praised by the University of Hertfordshire.

Elite sport
DISPLAY LIGHTING

B2B brand positioning

Long term brand and communications work for a specialist lighting business serving premium retail environments.

Brand longevity
CAREER SNAPSHOT

Strategy close enough to delivery to stay real.

A career built across agency leadership, international in house work, client ownership, hands on design, production and complex rollout.

2024 to 2026

Sunsynk · Global Digital Creative & Communications Lead

Global campaigns, product launches, exhibitions, brand communications, creative systems and international delivery.

2006 to 2024
2026 to present

MASS Associates · Founder & Creative Director

17+ years leading creative, commercial relationships, budgets, campaigns and delivery for 250+ organisations.

2000 to 2006

Link Publicity · Senior Designer & Production Manager

Creative, print, large format production, schedules, artwork accuracy and practical delivery.

1999 to 2000

Bentleys Advertising & Design · Junior Graphic Designer

Advertising, retail, pharmaceutical communications and point of sale creative.

THE NEXT CHAPTER

CREATIVE THINKING.
BRAND CLARITY.
DELIVERY THAT HOLDS UP.

After 27 years across agency, business ownership and international in house leadership, I’m interested in senior roles where creative thinking, brand, communications and delivery need to work together, particularly where there is complexity to simplify, people to bring with you and high standards to maintain.