Senior Creative Leadership
Strategy through to delivery.
Led by Harvey Hodgen, MASS combines 27 years of creative leadership with hands-on brand, communications and campaign delivery. Work is shaped directly with clients and supported by trusted specialists when needed. Explore Harvey's leadership portfolio
Follow the work and the thinking
Strategy through to delivery.
Work directly with the person leading the thinking.
Retained, project based or focused.
Strategy translated into implementation.
Defined priorities and responsibility for delivery.
Creative, communications and campaign support shaped around what is actually needed.
Creative strategy
Stakeholder alignment
Team leadership
Briefing and review
Resource planning
Brand governance
Brand naming
Positioning & identity
Core messaging
Guidelines
Templates
Launch toolkits
Audience insight
Campaign concepts
Messaging
Print and digital
CRM and email content
Stakeholder assets
Content strategy
Copy and design
Motion
Websites and email
CRM and social content
Digital platforms · UX/UI
Concepts and themes
Visitor journeys
Campaign creative
Exhibitions
Large format
Live event assets
Artwork and prepress
Supplier management
Cost control
Versioning
Procurement
Multi-site rollout
The process flexes around the assignment. The principles stay consistent.
Clear brief.
Shared understanding.
Focused route forward.
Approved direction.
Consistent delivery.
Senior support shaped around the assignment rather than an agency structure.
Ongoing senior creative and communications leadership.
Strategy, creative direction and integrated delivery.
Positioning, identity, messaging and practical systems.
Priorities, gaps and a practical route forward.