THE MASS ARCHIVE ÉNERGIE FITNESS
énergie Fitness
A Better Fit
MASS Role
By working as an extension of énergie HQ, we got to know the
brand inside out, which meant we could manage and deliver
new campaigns across digital and printed platforms in good
shape.
Client
énergie Fitness
Delivery
Brand Development
The Challenge
énergie Fitness, a well-known UK wide health and fitness club,
needed a smarter way to create campaigns that pushed the
clubs forward whilst integrating seamlessly with the existing
brand.
The Idea
We developed a flexible campaign approach that could bring fresh energy to the brand without moving away from the identity members already recognised.
Bold fitness photography, energetic headlines and a simple “It Up” naming device allowed each campaign to focus on a different activity or objective while remaining unmistakably énergie.
The Work
MASS worked as an extension of énergie HQ, developing and rolling out campaigns across the club network.
The work covered posters, leaflets, indoor displays, social media, promotional clothing and supporting digital assets. Campaigns including Mix It Up, Pump It Up, Warm It Up, Step It Up and Tone It Up created a connected family of communications that could be adapted across different messages and environments.
The Result
énergie gained a consistent and flexible campaign system that allowed new activity to be launched without compromising the established brand.
The approach gave HQ and individual clubs a recognisable suite of materials across physical and digital touchpoints, helping every campaign feel joined-up, relevant and ready to use.
Client Response
“MASS became a trusted extension of énergie HQ, getting to know the brand well enough to manage and deliver new campaigns confidently across digital and printed platforms.
The continuing programme of work reflected the strength of that relationship and provided énergie with dependable creative support whenever a new campaign was needed.”
Adrian Lea Franchise Owner énergie Fitness