THE MASS ARCHIVE HOWDENS
Howdens Joinery Company
We Nailed It.
MASS Role
By working as an extension of Howdens’ in-house team, we got to know the brand inside out, which meant we could manage and deliver new campaigns with a flawless finish.
Client
Howdens Joinery Company
Delivery
Brand Management
The Challenge
Howdens Joinery, a well-known kitchen design and installation firm with a national presence, needed a smarter way to create new collateral that dovetailed seamlessly with the existing brand.
The work needed to communicate different products, offers and services clearly while maintaining a consistent identity across a large and varied range of materials.
The Idea
We developed a flexible creative approach that worked within Howdens’ established identity while giving individual campaigns and product ranges room to communicate their own messages.
Strong product photography, clear messaging and practical layouts ensured every piece felt recognisably Howdens and remained easy for trade customers to understand.
The Work
MASS worked as an extension of the in-house team, producing a varied suite of campaign and product materials across print and depot environments.
The work included brochures, editorial spreads, product flyers, posters, roller banners and supporting collateral covering kitchens, doors, flooring, spindles and sinks.
Each item was designed to sit comfortably within the existing brand and give individual depots polished, practical materials for their day-to-day promotions.
The Result
Howdens gained a dependable external creative resource that understood the brand, its ambitions and the way its teams worked.
The result was a joined-up body of collateral that extended the established identity across different products, formats and environments, supporting the business with consistent creative work that helped drive growth.
Client Response
“MASS really get our business and work brilliantly alongside us, understanding our brand, our ambitions, and how we work.
Their creativity is always spot-on and is really helping to drive our growth.”
James Poulson Depot Manager Howdens Joinery Company