Upping The Game

University of Hertfordshire Mavericks Netball

Brand Identity

Herts Mavericks – or Mavs to their supporters – are a champion premier league women’s netball team.

They chose MASS to create a revamped brand identity that would match their growing reputation. We came up with a smarter, fresher look, which is now being used on everything from team kits to digital assets. Winner.

St Helens Creative Studio

David Connell

Director of Sport

University of Hertfordshire Sports Village

“Working with the team to produce the new Hertfordshire Mavericks logo was a pleasure and the end result in terms of the new brand identity they created is exceptional. The Hertfordshire Mavericks logo is one of the strongest in the Netball Superleague and the way it linked to the main sponsor (University of Hertfordshire) whilst being a separate iconic brand works incredibly well. We regularly receive feedback about how much supporters and players love the logo and we are very happy with the way MASS went about this project. I would have no hesitation in recommending MASS to anyone looking to refresh an existing or create a new brand identity.


St Helens Creative Studio

If your brand needs a refresh
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